To celebrate CIMC Group's 40th anniversary of production, the Container Division has planned a grand celebration event called the "Cultural Journey of Thousands of Miles." This event aims to unite all levels of the division to celebrate the 40th anniversary together. The "Cultural Journey of Thousands of Miles" event is designed to be a large-scale celebration with direction, care, appeal to the younger generation, broad employee participation, and distinctive division characteristics. The event can be summarized as "3+1," including three offline activities (a launch ceremony, an anniversary checkpoint, and an employee care initiative) and one online celebration activity.
On May 26th, at 2:30 PM, the launch ceremony of the "Cultural Journey of Thousands of Miles" took place at DongGuan Southern CIMC Logistics Equipment Manufacture Co., Ltd. Representatives from the Container Division, including Manager Xia Wei and Manager Sun Shuangting, as well as General Manager Liu Xiaoxu and the leadership team of DongGuan Southern CIMC Logistics Equipment Manufacture Co., Ltd., along with department managers and employee representatives totaling 180 people, gathered to inaugurate the celebration. Despite heavy rain before the ceremony, and even an uncertain weather forecast for the event, all attendees persevered and remained on site. Just five minutes before the ceremony's commencement, when it seemed that the event might be postponed, the rain suddenly stopped and the sky cleared. With cheerful music accompanying their steps, all attendees walked to the gathering point. This scene mirrored the graffiti on the container illustrating our motto: Facing the wind and waves without fear, moving forward through challenges!
After arriving at the checkpoint, the on-site staff distributed small red flags and "Da Ji" emojis (the division's mascot) to the participants. Everyone waved the small red flags, transforming the venue into a sea of red.
The ceremony was hosted by He Jiawei from the Management and Planning Department. He began the event with an enthusiastic opening statement.
The first segment of the event was a group chorus of the CIMC song, "Zhong Ji Zhi Ge" (Song of CIMC), led by Qu Junbin from the Production and Manufacturing Department. As the familiar melody played, everyone joined in singing with deep emotion. The grand and melodious song resonated in the air above CIMC, and after the chorus, a sense of pride filled every individual.
Next, Wu Gang, Manager of the Management and Planning Department, introduced the event plan and explained the symbolism behind the container body painting. He stated, "We are the first division to establish a cultural checkpoint, and the spray-painted imagery on the container portrays the sea and the sky. A large container ship carrying numerous containers is sailing forward through wind and waves, while a brave bull leaps from the ship's bow, soaring towards the future. The young bull with 'technological wings' soars to new heights in a broader future, symbolizing our 'two-wings' strategy, implying that Southern CIMC, after 40 years of challenges, will inherit the spirit of the diligent and tenacious bull, striving for more glorious achievements."
Subsequently, General Manager Liu Xiaoxu delivered a speech. He said, "Over the past 40 years, as the birthplace of CIMC Group, Southern CIMC has progressed from a small workshop in Shekou to the dream factory in Pingshan, and now the benchmark factory in Fenggang. Just like our container graffiti symbolizes—facing the wind and waves without fear, moving forward! Despite challenges, such as the pandemic and container shortages, we've stood the test and supported container demand, contributing to stabilizing foreign trade and promoting growth. In 2021, during the creation of Dongguan's trillion-yuan city, we made a billion-yuan contribution, achieving historic performance. Such accomplishments are the result of the hard work and dedication of all levels of management and employees over the past year!" Liu Xiaoxu further declared that under the leadership of the management team, with the spirit of "two-have-three-dare," the work style of doing things "with heart, excellence, and perfection," and the spirit of the third entrepreneurial phase, Southern CIMC will develop into a comprehensive industry benchmark and a platform for collective employee growth.
As General Manager Liu Xiaoxu officially announced the launch of the event, "Da Ji," the division's mascot, made a sparkling entrance. "Da Ji" is a lively and adorable bull character, and its appearance prompted cheers from the audience. "Da Ji" playfully shook its head, took cute little steps, and waved at everyone, truly charming everyone present.
Next was a significant part of the launch ceremony—the Flag Passing Ceremony. "Da Ji" not only serves as the mascot but also acts as the cultural ambassador for this event. "Da Ji" represented the flag of the division's cultural spirit, which was passed to General Manager Liu. He waved the flag and posed for a photo with "Da Ji," reaching the climax of the event.
The following segment could be described as the liveliest part of the entire event — the Quiz and Gift Giveaway! This round of activities featured 5 quiz questions, and participants who answered correctly would receive exquisite 40th-anniversary commemorative gifts. As the host concluded each question, hands shot up in a race to answer. The atmosphere was electric, with everyone engaged in lively discussions and immersed in a sea of laughter. When all 5 questions were answered, everyone was left wanting more. Fortunately, the host had a "clever trick" up their sleeve for the next round of gift-giving. The idea was that the company's general manager would send a "Da Ji" emoji in the "Cultural Journey of Thousands of Miles" group chat, and the first 30 participants to send the same emoji would receive a special commemorative gift.
General Manager Liu picked up his phone, and as he began the activity, the enthusiasm of the participants filled the group chat with messages, creating a buzz and once again elevating the atmosphere. The list of prize winners would be officially announced and based on the recording of the group chat after the event.
Amid the laughter and joy, the event gradually came to a close. Participants gathered for group photos, some with "Da Ji," others among departments, and even freely formed groups. There were happy faces, but also a sense of reluctance to part. Finally, everyone eagerly anticipated the arrival of the Group's 40th-anniversary celebration.
With a new mission driving us forward, we embark on a new journey. We will continue to brave the wind and waves, boldly moving forward!
